DAVID HOWARD JANUARY: Turning the Calendar into a Catalyst for Startup Sales Growth

Every January, startup founders scramble to reset their goals, build new forecasts, and reimagine how they’ll scale. But while most use January to brainstorm, David Howard uses it to build. Over the last several years, DAVID HOWARD JANUARY has become a recurring marker of tactical execution a season when new systems are launched, frameworks are upgraded, and growth becomes a process, not a promise. As the founder of Cadre Crew, a remote-first sales ops agency, David Howard is known for helping early-stage startups move from chaos to clarity. His approach is simple: sales shouldn’t be reactive it should be repeatable, automated, and designed to scale . And in every January launch, Howard doesn’t just start the year strong he gives startups the tools to do the same. Read the related feature here: DAVID HOWARD JANUARY . Why January? Why It Matters in Startup Operations In most founder circles, January is synonymous with vision-setting and revenue projections. For David Howard,...